Looking at that timeline of ephemeral content, Twitter’s and LinkedIn’s additions seem to come a bit late in the game. Later on, as Snapchat raked in ad revenue, Facebook followed suit, first with acquired platform Instagram, and then with My Day on Messenger shortly after. Here’s a screenshot of the Propelrr Instagram page where you can see a sample of what your Story Highlights look like.Īs you can see, it all really started with Snapchat way back in 2013. Videos posted on these platforms remain on your channel the same way as videos on TikTok stay on the user’s Feed, ergo, not ephemeral. This is so that, in turn, you can decide which ones to best fit into your channel mix.Ī note on TikTok and YouTube Shorts: We did not make a mention here of YouTube Shorts, which serves as Google’s bid to compete with TikTok – the rising short video editing and social platform – because it doesn’t technically fall under the category of ephemeral content. More than getting context on its popularity, you can take a look at this timeline to reacquaint yourself with your existing options for social media marketing.
It will never again see the light of day unless you put it on your Instagram and/or Facebook Highlights or repost it.īut what’s the reason for the massive acceptance rate? How did this impermanent format successfully and ironically become a permanent fixture in today’s online world? An ephemeral content timeline But regardless of the material, it disappears like a candle flame to the wind after that window expires. They can be anything from videos to photos to just blocks of texts or typography. What is ephemeral content?Įphemeral content is exactly what it means: transient, non-permanent content that disappears after a 24-hour spotlight at the top of your social media Feeds.
EPHEMERAL CONTENT HOW TO
It can’t be dismissed as a mere trend now because it’s become a staple in social media management and marketing and learning how to wield it is a necessity, rather than an accessory skill. What the rising popularity essentially entails is that it isn’t sweeping the online world, anymore it has swept it. In 2020, both Twitter and LinkedIn launched their version of ephemeral content in the form of Fleets and Stories, respectively. This is especially true since, in the turn of the last decade, you may have witnessed a number of rollouts from various social media platforms of their custom iterations of the content format. The world of ephemeral content sees a flurry of updates that daze and confuse even the most vigilant social media marketers.
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